A Special Spring Event for March isn’t being held like it was last year – however, this hasn’t stopped Apple releasing new products.
This week, they took a slightly different approach to launching their fresh lines. The impact of COVID-19 led them to provide users with information on new devices through a product demonstration video with Craig Federighi (Apple’s senior vice president of Software Engineering).
New product releases are always an exciting moment for Apple enthusiasts, like you and us. Here, we delve into them.
This device has had a major upgrade – now boasting double the performance speed and storage, compared to the previous model. Plus, it will have a completely new Magic Keyboard.
Just like the keyboard that came with the 16-inch MacBook Pro, it has the almost-nostalgic scissor mechanism rather than the ‘butterfly’ method which caused issues for many. Backlit and supporting USB-C passthrough charging, it can also work with last year’s iPad Pros.
The standout device of these new releases was the iPad Pro, which has had a complete refresh – and will sing to the hearts of many Mac lovers. Whilst it has the same sizes as 2019’s models (11-inch and 12.9-inch, respectively), it also has so much more.
There’s a new Liquid Retina display and a significantly more powerful processor. It also boasts a brand-new three-camera array which allows for wide-angle and an ultrawide set-up. Not to mention, LIDAR scanning which enables camera depth sensing, and supports augmented reality (AR). It also supports the new Magic Keyboard.
The standard Mac minis will have double the storage giving users 256GB. Though, of course, if you spend a little more, there’s the option to increase it to 512GB – and beyond. Configurations of this product can hold up to 2TB of SSD storage…
We were delighted to hear about these fantastic updates to the Mac range, and whilst currently there may be factors likely to delay rumoured products (such as the iPhone 9) the rest of the year does look to bring some amazing devices to the Apple Store. These include a revised Apple TV, plus additional MacBook with remarkable Mini-LED displays.
Perhaps we will see these at WWDC 2020, though this will have a very different feel to WWDC 2019. This year’s event will be solely online, due to the coronavirus outbreak.
That’s not the only impact of COVID-19 either. The pandemic is also causing concern for some regarding their cash flow, but leasing premium products like the Mac can help you to maintain this.
We’d also like you to know that throughout this difficult situation, we’re here for you if you would like to speak to us. We even recently published some guidance on Mac supply, funding and working home successfully.