11th November 2022

Is Apple Bringing Back The Illuminated Logo?

Apple has a habit: they remove a feature only to bring it back – sometimes years down the line. It happened with the SD card reader and the startup chime… and now, there’s a rumour that the illuminated logo on their Macs could return.

If this does come to fruition, we’ll be happy; we’ve always had a soft spot for the illuminated logo – and in this blog, we share some of the other features they’ve reignited. First, we’ll talk through Apple’s reasoning for removing aspects from their device in the first place.

Why does Apple remove features?

The MacBook hasn’t had the illuminated logo for a long time – since 2015, in fact. Apple never revealed why it was removed, but theories suggest that it was due to manufacturing costs and design issues. Now, it could be coming back, likely because it was always a much-loved feature of Mac enthusiasts. Expect a modernised version that’s available on more devices than just the Mac, including the Apple Watch and AirPods.

As for why Apple removes other features, we’ve noticed that the brand is very good at telling you what you do and don’t need on your devices. They say you need (or don’t need) tools like the butterfly keyboard, the TouchBar, and SD cards. Low and behold… they bring things back – or get rid of them, like the butterfly keyboard design. Basically, they aren’t afraid to do a U-turn – which isn’t a bad thing if it means the illuminated logo makes a comeback.

Spotlight on some of the best returns

The illuminated logo isn’t the only feature we’re delighted to see return – colour choices have also reappeared, available on iMacs, iPads and MacBooks. It brings a sense of nostalgia for us, and we’re incredibly pleased with the colour-matched accessories too. Colours hadn’t been seen since the early 2000s, so it’s been a long time coming, but it was well worth the wait.

Another one we have to mention is the MagSafe charging port. It was replaced with the USB-C in 2016, and officially ceased in 2019 when all products incorporating it were discontinued. We missed it a lot; its connection and disconnection via magnet meant that the port wasn’t damaged. The best thing about its return? The USB-C is still there – users can continue to benefit from this functionality too.

Maximising on the Mac

We’re sure that we haven’t seen the last of Apple’s revived features – hopefully there’ll be even more great returns alongside the potential illuminated logo comeback. In the meantime, if you’re looking to purchase a Mac device but hesitating due to the high upfront cost, consider leasing through Lease Loop.

With our leasing solutions, you can spread the cost over time, and gain support from our friendly team who are committed to seeing your business thrive. Discover the one that suits you best by getting in touch with us today. We’re here to help you, every step of the way.