21st January 2021

Cash Flow Is King: Why This Needs To Be Your 2021 Business Resolution

‘Cash flow is king’. It’s one of those phrases we’ve all heard before, and it has the same magic as some of the things our parents used to say to us when we were growing up.

And, like so many morals passed down to us from an authority figure that we probably should have paid more attention to, we ignored it. Why? Because we like to rebel, or because we get tired of hearing the same message. To actually realise the truth of the saying ourselves, we need to experience it for ourselves.

Whilst we’re a business focused on cutting-edge technology, our ethos is actually grounded in this ‘old-fashioned’ value. Join us as we explain why it’s so important – in 2021 and beyond.

The origin of the phrase

Let’s start with how the phrase came to be. There’s no clear and definitive history of it, but ‘cash is king’ was used by Pehr G. Gyllenhammar in 1988. This was following the global stock market crash in 1987. At the time, he was the CEO of Volvo – and considering that the business is still going strong over three decades later, Gyllenhammar evidently had a point.

Whenever there’s some sort of business catastrophe, this phrase pops up. In fact, the global financial crisis of 2008 is when ‘cash is king’ really found its feet. Now, in our current calamity, it’s all we’ve been hearing – and it rings incredibly true.

Remembering the lesson

We know that sensible lessons like these might actually be worth listening to, but most of us opt to wait for a crisis before taking the message on board. Similarly, once some time has passed and we’ve made it out of a difficult period, we forget the lesson and neglect to take it forward. Yet this year seems to be different…

We’ve noticed that many of our customers are really homing in on this lesson. Even though the pandemic is as intense as ever, they’re thinking to the future. They’re not being weighed down by the problems facing various sectors, but looking beyond that – where there’s a world and an economy with a vaccination – and driving their business forward in the process.

Our clients are being proactive. They know that there’s a light at the end of the tunnel which will allow them to bounce back and grow. That’s why they invest in Mac products with us and lease their devices: so that they have the capacity and capabilities to grow, whilst ensuring a stable cash flow.

How leasing can help with cash flow

 The ‘cash flow is king’ lesson needs to become part of everyone’s psyche. It should be remembered not just in case of another crisis, but for day-to-day business life. After all, it’s always valuable to have a positive cash flow. You’ll have the funds available to invest in whatever your business requires next – which is exactly why so many of our clients have been leasing from us for years.

Through leasing, they spread the cost of their Mac devices over time, empowering their business to go from strength to strength. The equipment allows them to improve their offering and, through benefits like AppleCare and technical support, reduce any downtime. Our customers see leasing Macs as the way forward – a resolution, so to speak.

If you’d like to find out more about our leasing solutions, then we’d be happy to discuss your needs. ‘Cash flow is king’ isn’t the only ‘traditional’ value that’s central to what we do. We also believe in the phrase ‘treat others as you would want to be treated’, so we’ll always go the extra mile to ensure our clients achieve their ambitions.


We’d love to help you reach yours. Let’s chat.