On 25th June 2026, Apple increased prices by approximately 20% across its Mac and iPad range. Although some Mac prices have increased by around 15%, other more powerful desktops hiked by as much as 32.5%. Meanwhile, the prices of all four iPads have increased by 20% or more.
Crucially, the entry price of every Mac and iPad has been affected. This naturally also affects upgrades – especially when increasing SSD storage.
In the words of Tim Cook, these price increases are “unavoidable”. Here’s why…
Why have Mac and iPad prices increased?
We’ve been continuously keeping a close eye on the effect of AI demand on Apple. But what was previously limited to stock shortages and delayed chip upgrades has now evolved into what we most feared: price increases. Apple admitted it could no longer protect customers from the soaring memory and storage chip costs driven by the AI industry’s data centre buildout.
As more powerful AI servers are built into data centres, a supply-demand imbalance is created, which has hiked the cost of RAM and SSD storage chips. Apple’s price increases are a direct result and mitigation of this, but they are far from the only manufacturer to do so. Other major PC, laptop, and tablet providers had already raised their prices before Apple, with many rising much more sharply.
List of entry price percentage increases
Macs
- MacBook Neo: 16.7%
- MacBook Air: 18.2%
- MacBook Pro: 17.7%
- iMac: 15.4%
- Mac mini (M4 Pro): 14.3%
- Mac Studio (M4 Max): 25%
- Mac Studio (M3 Ultra): 32.5%
iPad
- iPad: 28.7%
- iPad mini: 20%
- iPad Air: 25%
- iPad Pro: 20%
Apple’s official statement
“The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.”
What next?
While current predictions suggest the shortage could last through to 2027, that doesn’t necessarily mean that Apple will keep prices elevated for that long. Apple’s statement that it is “working tirelessly to find solutions” suggests a workaround may be possible at some point. But with the phrasing “begin raising prices”, we also wouldn’t advise waiting for the costs to come down before securing the equipment you need for your business.
As always at Lease Loop, we’ll continue to keep costs transparent as we recommend the solutions that meet your unique needs, bringing the most powerful Mac technology to your team without the eyewatering downpayments.
Talk through your options with us today by calling us on 01952 876928 or email sales@leaseloop.co – we’ll be glad to help!