Efficiency is the cornerstone of growth – there isn’t a successful business on this planet that hasn’t mastered it. It’s also the key selling point for all manner of tech, software, and digital tools. So why do so many businesses still ‘make do’ with their dated devices… and at what cost?
With the performance of Apple Mac devices increasing at breakneck speed, we’re exploring just how beneficial that extra injection of efficiency can be for your business – and how you can achieve it without it costing the Earth.
Old habits vs. business performance
Just like your favourite mug with a crack in it, or those stripy socks with holes in them, people often form bonds with their devices – even when they’re waning. This degradation doesn’t happen overnight. If it did, then we might be less patient with devices that are no longer up to the task. Instead we factor these inefficiencies into our daily routine – but this isn’t doing your business any favours.
Take employee experience for example. In a digital sense, this is defined as the way that employees perceive and interact with digital tools, systems, and processes. A positive experience here can bring about all kinds of economic benefits – from attracting, onboarding and retaining staff, to security and customer satisfaction.
Now, this is the part where we tell you that Apple Macs – in particular the latest releases – can improve your employee experience, boost efficiency and ultimately save you money. However, we’ve also got the research to back it up…
Apple Macs boost economic productivity
A 2024 study by Forrester revealed some head-turning cost savings and business benefits enabled by Mac devices. The headline stat? Enterprises can realise a potential 186% return on investment by deploying Macs. Here’s a summary of their other findings:
- Reduced device support and management costs, as well as hardware, software and energy costs
- Reduced risk of a data breach by up to 90%
- Increased employee productivity, brand reputation and employee acquisition
- Increased device residual value and overall lifetime
- Synergies with other Apple products
- Reduced emissions from lower energy usage
Faster Mac, faster business
So which Mac is right for your business? If you’re a current Mac user, then it pays to take stock of what you’re settling for and what you could be missing out on. Many will still be using the Intel-based Macs from 2020 or earlier. This is the processor that came before Apple Silicon and the introduction of the ‘M’ chip series (of which the latest iteration is M4).
Intel was revolutionary at the time. Now, Intel-based Macs are an afterthought when it comes to the latest upgrades released by Apple, meaning its users will miss out on potential new efficiencies.
What’s more, even M1 Macs – which are still impressive machines – are being left in the dust when it comes to performance and speed, with M4 chips clocking in at 3x faster than the M1. Let’s take a closer comparative look at the latest M4 Macs:
M4 iMac
- Up to 1.3x faster CPU and up to 1.1x faster GPU than M3
- Up to 2.1x faster than M1 on demanding creative workflows
- Up to 6x faster than the most popular Intel-based iMac
M4 Mac mini
- Up to 1.6x faster CPU and up to 1.4x faster GPU than M2
- Up to 13x faster than the quickest Intel-based Mac mini
- Up to 6x faster than the top-selling PC desktop in its price range
M4 MacBook Pro
- Up to 1.3x faster CPU than M3
- Up to 3.4x faster than M1
The latest Mac’s also come with built-in Apple Intelligence and a minimum of 16GB storage, giving you more room and more capabilities.
Now think about how much training you would have to put into an individual to reap all that improvement? This brings us back to efficiency – and the subsequent freedom to grow your business when you stop settling for old devices.
Make a business case for growth with Lease Loop
Worried about the short-term financial implications of upgrading your tech? Lease Loop offers affordable access and aftercare to the latest Apple devices, without the scary downpayment that threatens your bottom line.
Flexibility is everything to us, and we appreciate the extra due diligence needed in current economic conditions. That’s why we offer our Flexscription model, as well as traditional leasing options at various pricepoints that cater to your needs and budget.
To discuss how we can help bring newfound efficiency to your business, get in touch today.
