15th February 2019

Making You Content Case Study

Making You Content are a copywriting agency based in Manchester. Since their inception in 2014, they have required cutting-edge devices to craft the most creative copy and remain a key contender in the city’s competitive digital sector.

2018 saw the business more than double their headcount, and with their sights firmly set on further future growth, they sought a solution to the hefty upfront cost of Apple devices.

Founder and Managing Director Kelly Gilmour-Grassam tells us how the alternative option, along with the support Lease Loop provided, enabled them to propel forward with their plans.


The background

We were introduced to James and Danni by Impression. They sang the company’s praises and told me that leasing their Macs has given them complete peace of mind over maintaining a positive cash flow.
Impressed, we requested a quote for a new Mac from Lease Loop when recruiting the seventh member of our team.


The solution

It didn’t take long for Lease Loop to come back to us with a quote, and we were pleased that it could be delivered ahead of our new employee’s start date. It arrived on time by courier, as if we had ordered from Apple themselves, and James soon contacted us to make sure everything was okay.

The service really did go above and beyond what we could ask for. They got us set up with AppleCare for an extra layer of support in case of any device malfunctions, and liaised with our insurance brokers to add the device to our policy.

Thankfully, this meant that we were fully covered when one morning we walked into our office to discover that some of our Macs (including the leased one) had been stolen!


The support

We called Lease Loop to inform them of the incident, and James and Danni really went the extra mile to help us get back on our feet as soon as possible.

They dealt with the insurers, and found a swift solution at the same cost as reimbursement for not just the leased device but the others too. Needless to say, this took a huge weight off my mind at what was a very stressful time for the business.

Lease Loop have helped us in other ways too – recommending our copywriting services to clients in their network. In short, they’ve quickly become trusted partners of Making You Content, and we can’t thank them enough.

As we roll-out our expansion plans and fill up our office with additional employees and Macs, we will be relying on Lease Loop to ensure a stable cash flow and be there to support us in any times of need.