23rd April 2020

A Bit Of Escapism: The Mac Enthusiastic Experience During A Global Pandemic

It’s strange to think back to a few months ago. Apple rumours and events used to be something that us Mac enthusiasts took so seriously. We really do make a song and dance about them – writing about them time and time again. However, in the midst of the COVID-19 pandemic and subsequent lockdown, these things evidently haven’t felt so important.

Having said that, we can’t help but feel a sense of nostalgia for those times. We’re sure you’ll agree with us on this one – whilst the UK lockdown has only been going on for little over a month, it feels so much longer. In short, we’re missing the times when the biggest concern was ‘which size MacBook Pro should I choose?’

So, why not join us in a bit of escapism? Here, we take you through a little journey of experiencing Mac products, and how the associated fun of speculation is still present…

The rumour mill

A redesigned iMac with a larger screen size to come in the latter half of 2020. The 13-inch MacBook Pro to be awarded Apple’s new Magic Keyboard – like the 16-inch MacBook Pro was. Not to mention smaller HomePods to be launched in time for Christmas, and the long-awaited (and previously cancelled) AirPower being back on the cards.

The global pandemic really hasn’t stopped Apple product rumours floating around. Whilst there is other, much more important, news to read, it is nice to dip into the Mac rumour mill and see what’s happening. After all, Apple users used to love speculating and these anticipated updates bring a bit of joy in this uncertain and tough time.

Virtual announcements

These aren’t something exactly new with Apple – they’ve streamlined their Special Events previously. New products have even been ‘announced’ by updating the Apple Store website in the past. However, they have had to adapt the way they do things.

Back in March, they opted not to hold the Apple Special Spring Event – but they did bring out a host of new products. Apple’s Senior Vice President of Software Engineering, Craig Federighi, did a demonstration video on how to use the new Magic Keyboard and trackpad support on the iPad Pro. Even though it’s not what we’re used to, it’s always interesting to see a different format.

On a similar note, the WWDC 2020 event will be the first virtual one. Having had so much time to prepare and plan, we’re looking forward to seeing how they execute this!

New Mac products

Talking of new products, the COVID-19 outbreak hasn’t stopped Apple from releasing these. Along with the likes of an upgrade to the MacBook Air, iPad Pro and Mac mini in March, we really don’t think Apple are finished. It’s anticipated that new devices will be joining them soon.

With remote working in full force and many people (and businesses) dependent on Apple’s products, they are rising to the challenge to fulfil these needs. We therefore expect that they will do what they can to launch the very best products as soon as possible – bringing a smile, and a bit of escapism, in a difficult time for our world.

We’ve loved reflecting on Apple’s past, and sometimes all you need is a quick update to take yourself away from the present situation. So if you’d like to get in touch, whether to speak to us for a little more escapism or regarding Macs, we’re here for you.

Back in March, we also released guidance on Mac supply, funding and working from home successfully, should you need some advice on this.