Macs have proven to be the best devices for creative businesses. However, this doesn’t mean you should pick any old one from the Apple Store. Each model’s features are different and their suitability will depend on your business alone. Therefore, you’ll need to consider your needs before you make your choice.
To help you out, we’ve put together the key features to think about.
1. Weight
If you often work remotely, and this involves carrying around your device, then portability will be a make-or-break factor. Whilst iMacs are fairly light when you compare them to standard PCs, they still won’t fit in the average bag. So, your options will be filtered down to one of the MacBooks or iPads. Both are lightweight devices, but there is one major difference: the iPad’s lack of keyboard. Though, you could always opt to fit the iPad with the Smart Keyboard Folio.
2. RAM
Random Access Memory (RAM) impacts how your device runs applications, along with its speed. RAM enables you to use more complex programmes, and a higher number of them too. As a creative enterprise, a lot of your tasks may naturally require advanced applications. Resultantly, the more RAM you have – the better.
3. Processor
RAM isn’t the only thing that affects speed – so does the processor. The faster you’re able to work, the more productive you can guarantee your business is. Not to mention, the frustration that comes with slow machines. Ensure you choose a processor with a high clock speed as well as core number.
4. Storage
Often confused with RAM is storage. Whilst storage is generally slower, it’s more likely to be configurable. Design apps use a lot of storage, so it’s incredibly important. Devices will write and read information from either the hard drive or SSD (Solid State Device). The latter are typically the fastest and use less power and heat. Ideally your Mac device would contain an SSD.
5. GPU
Graphic processing users make sure that everything visual on the computer – like the user interface, applications and web pages – render correctly. It’s likely that your creative business will use high-resolution files – this naturally demands a faster GPU. Therefore, look out for the GPU’s memory and bandwidth.
6. Display
The vast majority of Macs come with a Retina display, which has a higher number of pixels allowing for the clearest visuals. Currently, there is up to 5K available through the iMac. Whilst improved displays mean that size isn’t so much of a factor, it still affects things. Naturally the bigger the size, the less close you need to sit to your Mac.
7. Price
This is often a curveball when it comes to making the purchase. Whilst of course some Macs are less expensive than others, they will still come at a premium price. For many creative SMEs, this means that they have difficulty balancing the premium of the Mac with their cash flow. Thankfully, there is a way to maintain a positive cash flow: leasing.
Here at Lease Loop, we’ll help you find a leasing option that fits your business to perfection. As well as being able to manage budgets, you’ll have the ability to focus on growing your business like other creative enterprises such as Me & My Golf.
All you need to do to start the process is to speak to us. Get in touch with our friendly team today.
